Original Brand: Stimler Advantage
A New York management and leadership consultant needed branding for a new company. With a background in non-profits and the open source community, the new identity needed to maintain equity with his existing GLAM network as well as expand connections into the private sector executive level.
I proposed a visual identity that foregrounded the clarity and directness of the consultant’s approach, combining elements that affirmed tradition and expertise with a dynamic and contemporary feel. Accessibility and open source values were guiding principles.
I created a flexible brand framework that was practical for an independent consultant to implement, creating visual interest using variety within a limited system. The brand package included a logo suite, brand colors, official typefaces, website & additional marketing collateral as well as custom icons and templates.