Original Brand: Stimler Advantage
THE PROBLEM
A New York management and leadership consultant needed branding for a new company. With a background in non-profits and the open source community, the new identity needed to maintain equity with his existing GLAM network as well as expand connections into the private sector executive level.
THE PROPOSAL
I proposed a visual identity that foregrounded the clarity and directness of the consultant’s approach, combining elements that affirmed tradition and expertise with a dynamic and contemporary feel. Accessibility and open source values were guiding principles.
IN PRACTICE
I created a flexible brand framework that was practical for an independent consultant to implement, creating visual interest using variety within a limited system. The brand package included a logo suite, brand colors, official typefaces, website & additional marketing collateral as well as custom icons and templates.
