Brand Updates: Highline Nursery

As a Cannabis nursery in Humboldt County, California expanded into different communities with new facilities, they wanted to update the visual identity in a way that would represent the growing team. The nursery needed a system that would be effective in distinct markets with different audiences throughout the northern, central, and southern California regions.

Building on the brand equity already established, I recommended maintaining the core look and feel while updating certain elements to optimize visual interest and implementation. In addition to creating a library of custom graphic elements, the updated system expanded the color palette with bright tones and an additional type family to emphasize care and craft alongside the team’s professionalism.

Developing a highly flexible system that utilized iconic elements from each location, the expanded brand package is cohesive yet presents individual regional personality. Modular and dynamic, this approach can be widely applied to merchandise and print output as well as digital properties.